Amenities Guide

WinStar World Casino and Resort

Project: WinStar World Casino and Resort wanted to provide its patrons with a printed guide to the vast array of amenities offered throughout the casino and its grounds. This 32-page booklet needed to be written and designed from scratch to include thorough information on gaming, dining, retail, entertainment, and more. The end product would be available for guests to pick up and peruse in the hotel lobby to help illustrate both the quantity and quality of possible activities at the resort.

Strategy: First, I needed to make a list of all of the attractions that WinStar had to offer, then group them together in sections where applicable, such as including the pools, spa, and fitness center under a broader category of “Relax & Unwind.” Once I had a complete list, I wrote a short description of each amenity, highlighting the most attractive and interesting features of each one. Additionally, I worked closely with the designer to edit, add, or combine sections as needed. While I leaned heavily on the website and other previous marketing materials for factual references, I was careful to write brand new copy for each section. This ensured that the copy would not only fit the tighter space constraints, but also provide just a quick overview so patrons could easily still visit the website for further details without it seeming repetitive.